Aren't you getting the business outcomes you want?

Bart Den Haak

As a leader, you need to book results. In these difficult times that can even be more challenging. Does any of the following sound familiar to you?

  • Teams lack accountability, commitment and discipline
  • Most of your change initiatives fail;
  • People are too busy to work on your strategic goals;
  • Your Organizational Health Index (OHI) or similar employee survey results indicate a lack of clear direction;
  • Employees say they miss clarity and focus and don’t know where the company is going;

I know how it feels to struggle with these challenges. Let me help you overcome these problems. Get unstuck again and move the needle. I help companies to define their needle with help of OKRs. Then I coach them to move the needle. Sound interesting? Let’s explore together how I can help best.

Teams that delivers results

For the past 10 years, I have helped companies like Nike, ING, BinckBank, Ahold Delhaize, Backbase, Equippo, The Inner Circle and many more get their needle pointing where it should be. Let me help you increase your (leadership) team capabilities, define the needle and get it moving.

Work directly with me, join my workshops or let me inspire your audience. I can help you to develop a workforce that is highly motivated, accountable and innovative. Get people to deliver business outcomes that people care about!

Why wait? Schedule a free 30-minute exploratory chat with me to see how I can help to increase the growth and innovation of your organization.

Some Results Clients Are Experiencing

International Business Manager at Saxo Bank Christiaan van Laecke

Bart helped us at BinckBank to introduce many employees to the concept of OKRs and guided teams in sharpening their objectives. The feedback was very positive, from a variety of teams (commercial to developers). A number of teams voluntarily decided to start using OKRs, which is awesome. Testament that Bart’s session added value to our organisation. Thanks Bart!

Head of Engineering at Harver Phil Mander

It’s not hard to find an agile coach or scrum master these days, but Bart differentiates himself from the crowd by combining business acumen with technical expertise to get software engineering organizations delivering real value. At Harver, Bart coached managers and teams alike to help them think innovatively about how they practice agile development and form new habits. He supported us in transforming in the way we build and deliver software. He worked with us to define metrics to give us tangible goals to track our progress and continually improve.

Founder at The Inner Circle David Vermeulen

We recently introduced OKRs to support our new strategy. Bart helped us introducing OKRs, the creation of our BHAG and define the company and team OKRs. I would highly recommend his services if your company has ambitious plans like The Inner Circle.

IT Area Lead (Head of IT) Mortgages NL at ING Maurits Cieremans

It was a pleasure working with Bart. Next to a great engineer he is also actively searching for ways to improve the way of working by injecting insights and from outside. Together with him we introduced the Agile Fluency game which gave teams insights in the choices they make in software development and the impact it will have in the long run.

Equippo CEO Michael Rohmeder

“Bart knows his stuff. He did a great job explaining the OKR method at Equippo. We appreciated his expertise, down to earth style as well as his personal views on unleashing the full power of the OKR potential, and helping us to be focused on what really matters in OKR implementation.”

Managing Partner at Pervorm Pieter Meijer

Bart took us into the world of OKR’s. His pragmatic approach was inspiring to the team and at the same day we actually got our first OKR draft done which is excellent! Many thanks Bart you have laid the foundation for us to build on. Cheers!

Founder, CEO at AssistiveWare BV David Niemeijer

Bart did leave a lot of room for people to run into problems and learn from that. Sometimes we felt that a little bit more guidance would have been beneficial for some of our teams, on the other hand this approach provided a good learning experience for the teams. If you hire Bart, make sure you discuss ahead of time how much guidance you want him to provide versus how much room there should be for teams to discover problems and find solutions themselves.

Overall, Bart brought a lot of OKR knowledge to the table and a lot of value for money. I would highly recommend his services, taking into account my note above.


Digital Growth Lead Noor Bavinck

“Working together with Bart @ Gall & Gall has been a great pleasure. Not only did he guide our development teams in working in a more agile way, he set up a clear strategy in diminishing our defect rate and implementing a zero-bug policy. He helped us setting up our OKRs; translating our strategic business goals in clear objectives and key results. His ability to translate complex technical subjects to simplified business decisions has been a real asset to our teams.”

Product Owner Ahold Delhaize Leon van Geest

Bart helped Gall & Gall to make the next steps into Lean IT / DevOps principles. Insights on quality, building a proper pipeline, zero bug policy, the introduction of continuous delivery etc. It was great to see how Bart could challenge development concepts (also during job interviews) and infrastructure choices. Next to development Bart has introduced the principals of OKR’s at business level. Knowledgeable guy, highly recommended.

of Testimonials

Work with me

Work directly with me and I guide you through the entire OKR process.

If you don’t currently have OKRs, I help you assess whether they’d be right for your organization. Then work with you to set and align data-driven goals that can deliver your strategy.

If you already have OKRs, I’ll challenge you on their effectiveness, look at what if any OKR software you need, make sure your OKRs are sustainable, and help you shut the gap between strategy and execution.


I run fun but challenging workshops for leadership, marketing, sales, HR, development or other teams. Helping you set and achieve ambitious but deliverable goals.

In a fully hands-on environment, delegates learn how to execute on your company’s strategy through optimal use of OKRs and Agile practices.


Ideal when you’re looking to inspire and energize people about OKRs or Agile. My expertise and public speaking experience means I can cover both the technology and organizational aspects.

I gear my talk to your specific in-house event or public conference. Topics can include OKRs, leadership, strategy execution, agile, and more. I also organize conference workshops. Get in touch to discuss your needs.

Meet Bart

Bart Den Haak

Hi, I’m Bart den Haak. The past 20+ years, I’ve been fortunate to experience the full software development life cycle (SDLC) of digital products from many angles. Often in the role as a developer, tester, architect, coach, consultant and manager. During that time, I discovered that in most organizations strategy execution leaves a lot to be desired.

Because I strongly believe a good OKR implementation and Agile organizational system can radically change that, today I work with digital and other companies to boost their goal-setting and Agile implementation. Helping you create a system that can move your most important company needle.

Let’s start a chat

Book a free intake discussion to find out how I can help your company make progress where it matters most.

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