Author’s Red Pen™ — Make your artifacts move

Short, sharp markups from the author of Moving the Needle with Lean OKRs—so your slides, OKRs, dashboards, and memos create movement, not meetings.

Mini or Deep. Async. Executive-grade.


Upload your artifact · Schedule a free call

Why this?

Great teams stall on fuzzy artifacts: OKRs that read like projects, dashboards that hide the truth, decks that say everything and decide nothing.
Author’s Red Pen™ gives you a blunt but kind edit—plain English, concrete rewrites, and the next move. No workshop required.

What it is (plain English)

A focused, asynchronous review by the author—on your actual artifact. You’ll get a Loom walkthrough, clean rewrites where it matters, and a short checklist so you can fix it this week.

Good candidates

  • Strategy slide / Focus Goal (Objective)

  • Company/Team OKRs (1–3 pages)

  • One-page dashboard or KPI snapshot

  • Quarterly memo / roadmap page / team charter

  • Weekly review notes template

Choose your level

Author’s Red Pen™ — Mini

8–10 min Loom + 1-page checklist. One artifact. Fast turnaround.

You get

  • Loom video (8–10 min): what to cut, what to sharpen, how to make it decide-able

  • Marked-up artifact (comments or track changes)

  • 1-page “Make it move” checklist (do this next week)

Turnaround: ≤ 48 hours
Investment: €350 (or included when you book the Executive Briefing)
Best for: a single OKR page, a strategy slide, a simple dashboard

Upload your artifact · Get the Mini

Author’s Red Pen™ — Deep

30–45 min Loom, annotated doc, and rewrites of the parts that matter. Up to 3 artifacts (or one complex up to 6 pages).

You get

  • Loom video (30–45 min): specific edits + why they matter

  • Annotated PDF/Doc (comments + track changes)

  • Rewrites for headlines, Objectives, and key KRs (plain-English, copy-paste ready)

  • Acceptance ranges examples where decisions are fuzzy (Go / Hold / Kill)

  • One-page “Next move” brief (owners, dates, what we’ll ignore)

Turnaround: 3–5 business days
Investment: €1,200 (or 3 Support Credits)
Best for: full OKR draft, leadership memo, dashboard that no one trusts, quarterly offsite deck

Upload your artifacts · Get the Deep

How it works

  1. Submit: upload your artifact(s) + 3 sentences of context + the outcome you want.

  2. Review: I do the markup and record the Loom.

  3. Deliver: you get the video, annotated file(s), and the short action list.

  4. (Optional) 15-min handover to confirm the first fix (calendar link in the delivery email).

Scope & boundaries: async only • fixed scope, fixed fee • no internal Slack/DMs • your tools, your data.

When to pick Mini vs Deep

  • Mini if you’re testing the waters or tightening one thing before a meeting.

  • Deep if you want copy-paste rewrites, criteria examples, and a mini decision brief across multiple pages.

Sample edits you’ll see

  • Turn “Improve onboarding” into a Focus Goal a CFO can repeat.

  • Convert activity KRs into results phrasing (short, measurable, human).

  • Trim dashboards to one page with ranges and an owner.

  • Add keep / tune / kill language so weekly decisions stick.

  • Kill jargon; add verbs; name owners and dates.

How this fits with the rest

  • Executive Briefing → includes Red Pen Mini (1 artifact)

  • Needle Focus™ → we use Red Pen to finalize the Focus Card

  • Needle Launch™ → Deep Red Pen often on the first dashboard + OKR set

  • Needle Loop License™ → ongoing polish via audits; use Support Credits for extra Deep passes

FAQs

NDA?
Happy to sign your standard NDA.

Formats you accept?
PDF, Google Docs/Slides, PowerPoint, Keynote, Notion links (view access). Please avoid screenshots of screenshots.

Language?
English or Dutch; delivery in English by default.

Can we iterate?
One round of clarifying questions via email is included. For further passes, book Support Credits.

Refunds?
If the Mini isn’t actionable, tell me within 7 days—I’ll either re-cut or refund. (Hasn’t happened yet.)

Ready to sharpen what your team reads?

Upload your artifact · Schedule a free call