Needle Loop License™ — Keep moving


Momentum needs maintenance. Your weekly review is running. Let’s make it durable.
The Needle Loop License™ is an annual, light-touch operating subscription that keeps habits alive, dashboards honest, and decisions easy—without adding another weekly meeting to your calendar.

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Why this

Great teams drift when champions get busy, dashboards go stale, and “next week” turns into “next quarter.” Loop License gives you monthly leverage and quarterly truth—short clinics, sharp audits, and small upgrades that compound. You run your weekly; we keep the language (Lean OKRs) and the cadence (Weekly 20) tight across teams. No hand-holding. No theater. Just enough to keep the loop moving.


What you get

  • Monthly Needle Clinic (group, 60 min)
    One focused clinic: a live teardown, two practical patterns, and three next moves. Recording included.

  • Quarterly Needle Audit (async)
    A concise walkthrough, a simple Needle Score (0–5), and a short list of Top Fixes. Plain English. Actionable next steps.

  • Working templates, always current
    One-page dashboard, decision log, Behavior Packs, Experiment Cards—updated and shipped as they improve.

  • Leader Certification™ (per active team)
    Leaders steward the Weekly 20 (timebox, agenda, one-blocker), own the team OKR, and keep the dashboard honest. Recert annually.

  • Loop Coach Certification™ (org seats)
    Internal coaches train new Leaders, guard quality, repair breakdowns, and prevent drift—so you can scale without adding meetings.

  • Decision Day support (Plus/Enterprise)
    A quarterly facilitation block to close the loop: keep / tune / kill, scoreboard reset, and next 90-day route.

  • Fast replacements
    New Leader or Coach? Seats are transferable. We get them fluent, fast.

Built for momentum. Fixed scope. No weekly DMs.


Tiers & pricing

Core — €12,000 / year

  • Monthly Needle Clinic (group)

  • Quarterly Needle Audit → Needle Score + Top Fixes

  • Template updates (dashboard, packs, cards, logs)

  • Leader Certification™ for each active team (up to 2 teams)

  • 1 Loop Coach Certification™ seat

  • Email support (2 business days)
    Best for: 1–2 teams keeping a loop alive.

Plus — €18,000 / year

Everything in Core, plus:

  • Up to 3 Loop Coach Certification™ seats

  • Quarterly Decision Day (remote, 2h)

  • 2 private clinics / quarter (60 min)
    Best for: multi-team product/engineering groups.

Enterprise — €28,000 / year

Everything in Plus, plus:

  • Quarterly leadership review (remote, 2h)

  • Priority scheduling

  • Needle Academy access (micro-courses, playbooks, cohorts)
    Best for: complex orgs onboarding new leaders year-round.

Activation policy (how new teams start):
Loop License is organization-level. New teams can be activated via Coach-Guided Self-Launch using the MTN kit, after being admitted following a W2 Activation Audit. Alternatively, you can add a paid Full Launch (MTN-led) for high-stakes teams.

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How it runs (first 90 days)

  • Week 0 — Setup: confirm scope, guardrails, owners, dashboard, and the weekly slot.

  • Week 2 — Fit Check (Gate W2): Objective clear? Outcome + Lead/Signal usable? Owners acting? Decide keep/tune/kill on the first lever.

  • Week 6–8 — Midcourse (Gate W6–8): read the trend; tune the Behavior Pack or Experiment Card; escalate one blocker max.

  • Week ~12 — Decision Day (Gate W12): Evidence or Elimination; lock next-quarter Objective/KR candidates; choose the route per team; record first moves.

Then repeat—small upgrades, visible progress.


What doesn’t change

  • No weekly hand-holding. You run your own weekly review.

  • No new platform. We work in your tools (Sheets/Notion/Slack/Teams).

  • No surprises. Fixed scope, fixed fee, clear calendar.


Practicalities

  • People: a leadership contact, your Leaders, and your Loop Coach(es) (Plus/Enterprise).

  • Scheduling: clinics & audits are pre-scheduled; 48h reschedule window.

  • Data & ownership: your data stays in your systems; templates are for internal use.

  • Seats: transfer Leader/Coach seats anytime within your tier.

  • Term: annual; upgrades anytime, downgrades at renewal.


FAQs

Will you attend our weekly review?
No. We keep you capable, not dependent. Clinics and audits are the support.

Is this a software tool?
No. It’s operating help and better templates, delivered on a rhythm. Your stack stays yours.

Do Coaches train new Leaders?
Yes. Loop Coaches (Needle-certified) onboard and train new Leaders using the MTN kit; MTN certifies Leaders at W2/W12 via audits.

What if our Leader or Coach leaves?
Swap in a replacement—seats are transferable. We’ll fast-track training and keep the loop on track.

Can we add more help mid-quarter?
Yes—buy Support Credits for extra clinics or on-site days. No retainer required.


Ready to keep the needle moving?

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Testimonials

Read about what other people said about working with me.