Needle Launch™ — Make a real move in 2 weeks

Not another deck. Not a new ritual.
One priority team. A clear goal and a few measurable outcomes.
A 20-minute weekly that runs whether we’re there or not.
A Leader in the chair. A scoreboard that tells the truth.
And a decision you can point to and say: that moved the needle.

This isn’t “rollout theater.” It’s a working example others can copy.
We go live with one team, practice the weekly twice, and hand off with confidence.
Short. Visible. Teachable. Repeatable.

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Setup (before we start) — done once at org level

We keep this lean and make it click with your Blueprint—no duplication later.

  • Needle Leader Training & Certification™ — 1 day
    Org-level fundamentals: run the 20-minute weekly, timebox hard, drive one blocker to resolution, and record a clear next move. Certification confirms Leaders can host the weekly without us.

  • Rollout Design — 1 day
    Concrete plan from your Operating Blueprint™: which teams start, in what order, and with what lever (behavior, experiment, or flow). Clarifies governance, handoffs, and interfaces so decisions don’t bounce.

  • (Optional) Drafting Sprint — 2 × 1 day (leaders-draft path only)
    Draft team goals & outcomes under the company objective and guardrails, align, and flag what teams will finalise during Launch.

(If data/decision basics aren’t ready, we’ll recommend a short Foundations fix so weeklies can run cleanly.)

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The Move (how the 2 weeks run)

  1. Team Goal & Outcomes (½ day)
    We co-create a focused goal and 1–3 outcomes; agree guardrails; stand up a one-page scoreboard (result trend, leading signals, owner, decision log). Immediately after this session we publish to your hub—so progress is visible and shared.

  2. Leader Skills Lab (2 hours)
    This is not retraining. Training & Certification happened in Setup.
    Here we apply in the real team: rehearse the 20-minute weekly, tighten signals, and stress-test the decision log against your Blueprint standards.

  3. Weekly — Run #1 (20 min + 40 min debrief)
    We co-facilitate the first weekly, check the scoreboard, and record a concrete next move in the decision log.

  4. Weekly — Run #2 (20 min + 40 min coaching)
    The Leader facilitates; we coach and tighten metrics, signals, and habits. Leader Certification™ is confirmed at handoff.

What you get in 2 weeks

  • A published team goal with measurable outcomes in your hub.

  • A live one-page scoreboard (result trend, leading signals, owner, decision log).

  • Two 20-minute weeklies run by the Team Leader (no extra “captain”).

  • One lever activated (a habit support pack or a short experiment).

  • A clear Evidence or Elimination™ decision and a W2 Activation Audit result—so you know if you’re ready to scale.

Choose your route

Different teams need different levers. We’ll guide the choice:

  • Behavior Route — when the key habit is known.

  • Experiment Route — when the lever is uncertain and needs proving fast.

  • Flow Route — when the constraint is systemic and speed/throughput must change.

(Deliberately high-level here. Lean, practical, no ceremony.)

Formats & investment

Pick the format that fits your starting point and pace.

  • Pilot (1–2 teams)
    Prove it fast with one exemplary case and a trained Leader in the chair. Priced per team (≈ 2 weeks).

  • Scale (3–10 teams)
    Roll out in waves. Bundle options for 3–5 and 6–10 teams. Leaders trained up front; add self-launch via the Loop later.

  • Org-level Setup (once, before the waves)
    Leader Training & Certification™ (1 day), Rollout Design (1 day), and optional Drafting Sprint (2 days) if you choose leaders-draft.

  • If the basics aren’t ready
    A short Foundations step can unblock data, flow, ownership, and decision rights so Launch lands cleanly.

Remote (EU/Global) or on-site (EU). Fixed scope per team; extra requests via Support Credits. Ask for a quote.

Practicalities

  • People: the pilot team (ICs + Team Lead/EM/PM), their Leader, and a sponsor. Future Loop Coach may join the Lab.

  • Pre-work: latest strategy context + metrics; we bring a short intake template.

  • Delivery: remote or on-site; planned sessions only; quick Q&A around sessions.

  • Boundaries: no internal Slack/email firefighting; we stick to the activation.

  • After Launch: your Activation Policy for new teams: Coach-Guided Self-Launch after a W2 pass, or a Full Launch for high-stakes teams.

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FAQ

Is there a separate “captain”?
No. The Team Leader hosts and improves the weekly.

Do we get instant results?
Launch installs the rhythm and behaviours. Outcomes build over a 90-day loop.

Do we need a separate Pre-Launch engagement?
No. Setup lives on this page: Leader Training, Rollout Design, and—if you choose leaders-draft—an optional Drafting Sprint.

What does “published” mean here?
Your team goal & outcomes are visible in one place with owners, a scoreboard link, the weekly time slot, and a decision log—so progress stays transparent.

What if data or decision rights aren’t ready?
We’ll recommend a short Foundations fix before locking the weekly.

How many teams usually start?
Typically 1–3. After certification, your Guides expand coverage without adding more meetings.

After Needle Launch

Most clients move into the Needle Loop License™ to harden the weekly for a full quarter: Monthly Clinic, Quarterly Audit (Needle Score 0–5 + Top Fixes), templates, Decision Day support—and Loop Coach Certification™ so you can train new Leaders and scale without adding meetings.

Ready to activate your pilot team?

Make a real move in 2 weeks.

Schedule a free call