Scale: Train‑the‑Trainer (Needle Guides™)


Make results durable without me in the room. We certify a small group of internal facilitators who can run—and improve—your operating rhythm across teams.

Why this

You’ve proven the cadence in Activation. Now scale it across Product, Engineering, Sales & CS without external dependency—same language, same flow, faster decisions.

What you’ll have in 6–8 weeks

  • 2–4 certified Needle Guides who can lead the weekly review and monthly checkpoint, maintain KR quality, and surface decisions fast.

  • One cadence, many teams — shared standards, less friction, clearer ownership.

  • A living playbook — facilitation scripts, prompts, checklists, scoreboard & review templates, calendar/comms pack.

  • Governance-light — simple standards for KR hygiene, review discipline, and quarterly resets.


How it works (high level)

  • Cohort model (2–4 candidates).

  • Live labs: shadow → co-lead → lead real sessions with structured feedback.

  • Skill checks: KR writing, decision framing, scoreboard hygiene, run-of-show.

  • Certification: observed session + brief panel review; clear pass criteria.

Format: remote by default; on-site intensives available in the Benelux. Planned sessions only.


Program & pricing

  • Train-the-Trainer (6–8 weeks): €24,000 — fixed scope, fixed fee.

  • (Optional) OKR Academy (Whitelabel, 12-month) to onboard new managers/teams at scale: €12,000 license + €3,000 setup (hosting optional).

  • (Optional) Additional guide license (per year): €1,500 for template updates & quarterly Q&A.

What’s included

  • Facilitator Kit (agendas, prompts, troubleshooting cards, timeboxes).

  • Scoreboard & review templates (ready to duplicate per team).

  • Calendar & comms pack (invite copy, run-of-show, reminders—EA-friendly).

  • Two cohort debriefs + one certification panel.

  • Written feedback for each candidate after observed sessions.


What’s not included

No always-on access. No internal email/Slack. No enterprise change-management stack or long reports.


Prerequisite

Activation completed and running for at least one team (cadence live, scoreboard visible). Executive sponsor + EA support for scheduling.


FAQs

Who should be a Needle Guide?
People managers or senior ICs with facilitation appetite and cross-team credibility.

How many teams launch initially?
Typically 3–5 teams. Your Guides expand coverage after certification.

Remote or on-site?
Remote works well. On-site intensives available in the Benelux (travel billed separately).

Is this an accreditation?
It’s a capability-based certification tied to your context and standards.

Ready?

Testimonials

Read about what other people said about working with me.